Best Changelog Examples
20 real changelog examples from companies like Linear, Notion, Slack, and Stripe. We break down what makes each one effective — plus a best practices checklist for writing your own.
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See all 20 examplesWhy Changelogs Matter
A great changelog does more than list changes. It builds trust, reduces churn, and turns users into advocates.
Reduces churn
Users who see active development are 3x less likely to cancel. A changelog signals 'this product is alive and improving.'
Closes the feedback loop
When users see features they requested get shipped, they give more feedback. It's a virtuous cycle that drives product-market fit.
Drives feature adoption
Users can't use features they don't know about. Changelogs are your #1 tool for feature discovery — more effective than email or in-app tours.
Builds prospect confidence
Potential customers check changelogs to evaluate product velocity. A healthy changelog says 'we ship fast and listen to users.'
20 Examples at a Glance
01
Linear
Developer Tool
02
Notion
SaaS
03
Slack
SaaS
04
Stripe
Infrastructure
05
GitHub
Developer Tool
06
Figma
Design
07
Vercel
Infrastructure
08
Tailwind CSS
Developer Tool
09
Loom
SaaS
10
Intercom
SaaS
11
Raycast
Developer Tool
12
Framer
Design
13
Arc Browser
Consumer
14
Supabase
Infrastructure
15
Todoist
Consumer
16
Posthog
Developer Tool
17
Cron (now Notion Calendar)
SaaS
18
Resend
Infrastructure
19
Cal.com
SaaS
20
Campsite
SaaS
The 20 Examples — Detailed Analysis
1
Linear
Monthly rollups + individual feature announcements
What They Do Right
- Visual-first: every entry has a polished screenshot or GIF showing the change in action
- Clear categorization with 'New', 'Improved', and 'Fixed' labels
- Monthly cadence with individual feature announcements between major updates
- Concise writing — each update is 2-3 sentences max, no fluff
Format
Dedicated changelog page with monthly rollup posts. Each post has a hero image, category tags, and inline screenshots.
Key Takeaway
Screenshots transform changelogs from boring text into visual stories. Linear proves that showing > telling.
2
Notion
Bi-weekly to monthly
What They Do Right
- Groups updates by theme ('Databases', 'Editor', 'Mobile') so users find relevant changes fast
- Uses clear before/after descriptions: 'Previously X, now Y'
- Includes links to help docs for complex features
- Occasional personality — not robotic, but not try-hard either
Format
Blog-style entries on notion.so/releases. Each update is a mini-article with embedded demos.
Key Takeaway
Grouping updates by product area helps users skip to what matters to them — especially important for complex products.
3
Slack
With every release (roughly weekly)
What They Do Right
- Witty, human tone that matches their brand — changelogs feel like a conversation, not a press release
- Explains the 'why' behind changes, not just the 'what'
- Clearly separates desktop, mobile, and API updates
- Bug fixes are transparent — they name specific issues that were resolved
Format
Dedicated release notes page organized by platform (Windows, Mac, Linux, iOS, Android).
Key Takeaway
Tone matters. Slack's changelogs are proof that you can be professional and human at the same time.
4
Stripe
Continuous — individual changes logged as they ship
What They Do Right
- API-focused: every change includes code examples and migration guides
- Clear versioning with date-based API versions (e.g., '2024-12-18')
- Breaking changes are flagged prominently with migration timelines
- Separate changelogs for Dashboard vs. API vs. SDKs
Format
Structured API changelog with version diffs. Dashboard changes have their own visual changelog.
Key Takeaway
Developer-facing changelogs must include code. Stripe sets the gold standard for API changelog documentation.
5
GitHub
Continuous — multiple entries per week
What They Do Right
- Massive changelog organized into clear categories: Actions, Copilot, Security, Codespaces, etc.
- Each entry links to detailed blog posts or docs for deep dives
- Community-aware: references community requests that drove changes
- Visual indicators for impact level (major feature vs. minor improvement)
Format
Changelog blog with category filters. Major features get standalone blog posts.
Key Takeaway
Linking back to community requests shows users their voice matters — the best retention tactic disguised as a changelog.
6
Figma
Monthly for minor updates, quarterly for major releases
What They Do Right
- Every update includes a visual demo — GIFs, videos, or interactive embeds
- Major releases get their own dedicated landing pages with full walkthroughs
- Community-focused: highlights features requested by the design community
- Clear distinction between Figma, FigJam, and Dev Mode updates
Format
Release notes page + major feature launch pages. Uses video heavily.
Key Takeaway
For visual products, your changelog should be visual too. Figma's demos make changes instantly understandable.
7
Vercel
Weekly to bi-weekly
What They Do Right
- Clean, minimal design that matches their brand aesthetic
- Tags for 'New', 'Improvement', 'Fix' with color coding
- Technical depth without being inaccessible — explains concepts before diving into details
- Framework-specific notes (Next.js, Remix, etc.) so users find relevant changes
Format
Chronological changelog page with tag filters. Clean cards with date stamps.
Key Takeaway
Minimalism works for changelogs too. Vercel proves you don't need flashy design — just clean organization and good writing.
8
Tailwind CSS
With each release (every few weeks to months)
What They Do Right
- Detailed, tutorial-style entries that teach you how to use new features
- Side-by-side code examples showing before/after
- Blog-length entries for major releases with rationale for design decisions
- Transparent about trade-offs and intentional limitations
Format
Blog posts for major releases. GitHub releases for patch notes.
Key Takeaway
For developer tools, changelogs that teach are more valuable than changelogs that announce. Show how to use it, not just that it exists.
9
Loom
Bi-weekly
What They Do Right
- Uses their own product — changelog entries include Loom video walkthroughs
- Friendly, approachable tone with clear benefit statements
- Groups updates into 'What's new' and 'What's improved' with emoji markers
- Includes customer quotes showing why specific features were built
Format
In-app changelog widget + dedicated page. Video-first approach.
Key Takeaway
Using your own product in your changelog is brilliant — Loom's video walkthroughs are both marketing and documentation.
10
Intercom
Weekly to bi-weekly
What They Do Right
- Product-led: each changelog entry ties back to a customer problem it solves
- Rich media — screenshots, GIFs, and short videos for every feature
- Separate sections for 'New features', 'Improvements', and 'Coming soon'
- Links to knowledge base articles for how to set up new features
Format
Dedicated product updates page with in-app notifications for major releases.
Key Takeaway
Every changelog entry should answer 'so what?' — Intercom ties every change to a customer benefit, not just a feature description.
11
Raycast
Monthly
What They Do Right
- Beautiful, Apple-quality design with rich visuals for every entry
- Categories: 'New', 'Improved', 'Fixed' with elegant color-coded pills
- Highlights community-contributed extensions alongside core updates
- Keyboard shortcut hints woven naturally into feature descriptions
Format
Dedicated changelog page with a timeline layout. Each entry has a featured image.
Key Takeaway
Design quality in your changelog signals product quality. Raycast's changelog looks as polished as their app.
12
Framer
Monthly for minor, quarterly for major
What They Do Right
- Cinematic: major updates get full-production videos that feel like product launches
- Technical and creative in equal measure — appeals to both designers and developers
- Version numbering that's easy to reference and share
- Interactive examples embedded directly in changelog entries
Format
Major releases get standalone pages with video. Minor updates on changelog page.
Key Takeaway
If your product is creative, your changelog should be too. Framer's entries are content pieces in their own right.
13
Arc Browser
Bi-weekly video updates
What They Do Right
- Release notes as a 5-minute video from the CEO — personal and engaging
- Personality-driven: humor, behind-the-scenes stories, team shoutouts
- Transparent about bugs and challenges, not just wins
- Community integration — references user feedback that drove decisions
Format
YouTube video release notes + written changelog. Videos are the primary format.
Key Takeaway
Video changelogs create a personal connection. Arc's CEO videos make users feel like they're part of the team.
14
Supabase
Quarterly launch weeks + continuous updates
What They Do Right
- Launch Week format: bundling multiple features into themed week-long events
- Each feature gets a dedicated blog post with technical deep dives
- Open source transparency — links to PRs and GitHub discussions
- Community leaderboard showing contributors to each release
Format
Launch Week events (quarterly) + continuous changelog. GitHub releases for all packages.
Key Takeaway
Bundling updates into themed events creates anticipation and buzz — Supabase turns changelogs into marketing events.
15
Todoist
Monthly
What They Do Right
- User-centric framing: 'You asked, we built' sections referencing community requests
- Platform-specific notes with clear OS icons
- Screenshots showing the exact UI changes users will see
- Light, conversational writing style that matches their productivity brand
Format
Blog-style changelog posts with platform filters. In-app 'What's new' modal.
Key Takeaway
Referencing user requests in your changelog closes the feedback loop publicly — users see that voting and requesting features works.
16
Posthog
Bi-weekly newsletter + continuous GitHub releases
What They Do Right
- Radically transparent: includes revenue numbers, team decisions, and even mistakes
- Array newsletter format combines changelog with company updates
- Hedgehog illustrations add personality to technical content
- Links to GitHub issues and community discussions for every feature
Format
Blog-style 'Array' newsletter + GitHub releases. Combines product updates with team transparency.
Key Takeaway
Radical transparency in changelogs builds developer trust. PostHog shares not just what changed, but why and what they learned.
17
Cron (now Notion Calendar)
Monthly
What They Do Right
- Beautiful, minimal entries with a single hero visual per update
- Keyboard-first approach: every feature note mentions relevant shortcuts
- Clean date-stamped timeline with no visual clutter
- Brief, precise writing — never more than needed
Format
Minimal timeline page. Each entry: date, title, one paragraph, one image.
Key Takeaway
Sometimes less is more. Cron's changelog proves that a single great screenshot and two sentences can be more effective than a wall of text.
18
Resend
Weekly
What They Do Right
- Developer-focused with code snippets in every relevant entry
- Clean, dark-themed design that matches developer aesthetics
- Clear 'New', 'Fix', 'Improvement' tags with consistent formatting
- Links to docs and API references for immediate implementation
Format
Dedicated changelog page with dark theme. Code-first entries for API changes.
Key Takeaway
Match your changelog's design to your audience. Resend's dark theme and code snippets feel native to developers.
19
Cal.com
With every release (weekly to bi-weekly)
What They Do Right
- Open source changelog tied to GitHub releases with full transparency
- Community contributor credits for every release
- Clear migration guides when breaking changes occur
- Separate enterprise vs. community edition changelogs
Format
GitHub releases + blog posts for major features. Fully open source workflow.
Key Takeaway
For open-source products, tying your changelog to GitHub releases lets the community see exactly what changed and who contributed.
20
Campsite
Multiple times per week
What They Do Right
- Uses their own product to write changelogs — entries are rich posts with inline media
- Every entry starts with the problem it solves, then the solution
- Small, frequent updates feel like momentum — shows active development
- Reactions and comments on entries create two-way dialogue
Format
In-product changelog feed. Each entry is a rich post with images, videos, and reactions.
Key Takeaway
Frequent, small updates create a sense of momentum that big quarterly releases can't match. Users feel the product is alive.
Changelog Best Practices Checklist
Follow these six principles and your changelog will outperform 90% of what's out there.
Ship consistently
Pick a cadence — weekly, bi-weekly, or monthly — and stick to it. Consistency builds a reading habit. Users check changelogs they trust to be updated regularly. An inconsistent changelog signals an inconsistent product.
Lead with the benefit, not the feature
Instead of 'Added CSV export', write 'Export your data as CSV — build custom reports in Excel without screenshotting charts.' Every entry should answer 'what does this mean for me?' before explaining the technical change.
Categorize every entry
Use consistent labels: New, Improved, Fixed, Removed. Color-code them. Users scanning a changelog should be able to find relevant changes in seconds. Categories also help you balance your mix — all 'Fixed' and no 'New' signals tech debt.
Show, don't just tell
A screenshot or 3-second GIF is worth a thousand words. Visual changelogs get 2-3x more engagement than text-only ones. Show the actual UI change, the before/after, or the feature in action. Tools like CleanShot make this fast.
Write for humans, not robots
Avoid jargon unless your audience is technical. 'Optimized database query performance' means nothing to most users — try 'Dashboard loads 3x faster.' Match your tone to your brand, but always prioritize clarity over cleverness.
Close the feedback loop
When you ship a feature that users requested, call it out: 'You asked, we built.' Reference the original request, tag the users who asked for it, and link to your voting board. This single habit drives more user engagement than anything else.
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Mark a feature as shipped and every user who voted for it gets notified. The feedback loop closes itself.
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